Survival Foods post a 35% Price Increase in 5 months

I checked the prices of  survival food at 
Amazon from last year versus now.

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Mountain House Just In Case - Classic Assortment Bucket (Pack of 12)
December 2013   $55.99

April 2014             $75.84

$19.85 increase in 5 months   35% increase
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Mountain House Just In Case Essential Assortment Bucket
  
December 2013    $53.80 

April 2014             $64.99

 $11.19 increase in 5 months  21% increase

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What does this tell you?  

I suggest that this is a result of panic, mass purchases by FEMA, rumors of mass purchases by FEMA,  and the mainstreaming of survival food storage just like ammo saw within the past two years.   If you are planning to buy some of these types of food I suggest you do so now rather than later when it may increase another 35%.

Other options include filling your food storage shortfalls with canned and packaged foods that have a multiple year shelf life rather than the multiple decade shelf life of the freeze dried foods.